What is conversion rate? Imagine a shop…
On a nice sunny Saturday, 100 people come into the shop throughout the day. As you would expect, not everyone buys something. But 5 people do. The shop’s conversion rate would be 5%, because 5 out of 100 people bought something.
Most vacation rental websites have a number of goals and objectives. It's common for things like 'showcase my products and services', 'provide expert local info for prospective guests', 'communicate my brand's ethos' to be main focuses of your site's content - all well and good.
However, the number one objective that we often use to measure the efficacy of a website is how many bookings come through.
Emailing prospective guests presents a massive opportunity. Not doing it? You should be.
If it is not providing great returns, you make some changes and improvements, because the stats don’t lie when it comes to email marketing.