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Made for Holiday Rental Managers like you.
At Bookster we provide the best tools to maximise your bookings, from our availability calendar to our guest area.
Learn about the latest holiday trends, and use the information to boost your bookings!
There are a lot of changes happening in the industry and in the wider economy, and this is having an effect on bookings. Take time to reflect on what's happening, and be proactive.
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As the holiday rentals industry changes, we're seeing a change in guest behaviour and booking trends.
We review all bookings taken through Bookster software and analyse these for trends and behaviour change.
This data is essential to understand travel behaviour and consumer confidence in the short and medium-term, and how this impacts opportunities for growth for holiday rental managers.
Bookster property management software offers an all-in-one solution, including an integrated Channel Manager as well as template and custom Websites; providing a full view of booking trends of Bookster clients.
We focus on three key aspects, helping you attract bookings to your holiday lets, manage bookings, and wow your guests.
There are a lot of changes happening in the industry and in the wider economy, and this is having an effect on bookings.
Take time to reflect on what's happening, and be proactive.
Compare occupancy, revenue, average daily rate (Pacing)
Look at same data from last year and see how that compares.
This also applies to months.
Let’s work through the trends that we see in Bookster, and recommendations to benefit from them.
The biggest trends are the slightly reduced length of time between booking and arrival is short + the shorter length of stays.
Consider allowing shorter bookings in your low and shoulder seasons.
Set a minimum price per stay so even if you take shorter bookings, that you’re getting a profitable value for the booking.
January is a big booking time, and even in 2024 there were higher volumes than 2023, so plan how you can communicate to potential clients before the January booking window opens.
It could be a christmas card with a photo of your local area, or an email with details of what’s happening in your area or something that’s new, but just get in front of your potential guests.
Fast
Attractive photos
Quick process
No distractions
It all has to work well, because that’s going to improve the number of bookings that you get.
There are trends in the market, the channels talk about them a lot, such as trends for travelling for wellness, or to be near their favourite film setting.
Consider how you can attract these guests - talk about the local area - for walks, wild swimming, and any local highlights.
Let me give you an example - my parents are wanting to go star-gazing in Northumberland next month, so they will be specifically searching for properties that are near the observatories, and preferably ones where they can view the stars from the property.
For these properties, wording in the listings about dark skies, and views of the skies will attract them to choose one holiday home over another.
There is a lot happening in the industry - be on top of what’s happening and how it impacts you, and consider what you can do to protect your business.
Legislation in Scotland and England
Restrictions in Europe
Wales Rules on number of bookings to be eligible for Business rates instead of Council Tax.
Would you like to work with a company that keeps watch over the industry trends, so that you don't have to?
Get in touch to discuss what you need to help your business grow.