BooksterHoliday booking trends have adjusted greatly during 2019-2020, and these changes continue to affect the revenue growth for property managers across the globe. Bookster property management software offers an all-in-one solution, including an integrated Channel Manager as well as template and custom Websites; providing a full view of booking trends of Bookster clients. This article: Breaks down the UK booking trends from August 2021, Identifies what it means for property managers, Suggests actions that property managers with holiday rentals should consider. Holiday bookings for Christmas 2022 Booking Analysis At 1 September 2021, the level of UK Christmas holiday bookings for 2021 is around 80% of the level of 2020 Christmas bookings. This is particularly important, as we're only 60% through 2021. What this means This figure indicates that Christmas 2021 bookings are strongly ahead of previous years, suggesting that booking levels will equal, and perhaps overtake 2019 levels. Actions for property managers with holiday rentals Check that your properties have rates for Christmas 2021. Promote your property availability for the Christmas season. Review your minimum night stay for the Christmas period. English October break 2021 Booking Analysis Holiday bookings took a dip in 2020 down to 70% of 2019 booking levels. The latest figures indicate that bookings are up to 96% of 2019 levels. What this means These figures indicate that the Engish October break of 2021 is filling up and will be a productive time for UK property managers. Actions for property managers with holiday rentals Check that your properties have rates for October 2021. Promote your property availability for the October break period. Review your minimum night stay for the October period. Average value/booking from bookings made in August 2021 Booking Analysis The average value/booking has increased significantly to approximately 22-25% higher than 2019 figures. What this means This change may be caused by a number of factors. During 2021 there have been fewer city weekend bookings, with bookers favouring longer rural holidays instead. This may increase the average value, and as the cities re-attract weekend break guests, we'll see this balance out. Guest sizes from bookings made in August 2021 Booking Analysis During the pandemic guest sizes per booking have fluctuated. Initially, bookings for smaller groups grew, as those travelling needed to conform to restrictions on guest size. As restrictions lifted, we saw a surge in bookings for larger groups. Data from August 2021 indicates that this fluctuation has stabilised, with 35% bookings for 2 people, followed by 24% for 4 people, which is comparative to 2019 booking sizes. Larger group bookings have reduced, with bookings with 7+ guests falling from 12% to 8%. What this means The significant drop in larger booking numbers will affect property managers with larger properties. Actions for property managers with holiday rentals Property managers planning to grow their property portfolio should reflect that larger properties may be more difficult to fill in the short term. Larger properties should review strategies to attract bookings. One option is to lower the daily rate of the property to appeal to smaller groups and adding on additional guests with Additional Fees. 2022 and 2023 from bookings made in August 2021 Booking Analysis In August 2021, almost 20% of bookings were for 2022 and a number of bookings for high-demand properties for 2023. What this means Guests are planning ahead, booking ahead, and don't want to miss out on high-demand properties. Actions for property managers with holiday rentals Property managers should check their cancellation policies to ensure that any bookings for 2022 and 2023 are made with the cancellation policies that suit their business strategies. Property managers who take instant bookings require 2022 and 2023 rates to take bookings.

Holiday booking trends

Written by Kelly Odor
Holiday booking trends for holiday rentals - Analysis of August 2021 holiday bookings, for 2021, 2022 and 2023 trends for holiday rentals
Analysis of August 2021 holiday bookings, for 2021, 2022 and 2023 trends for holiday rentals

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Holiday booking trends are changing. Being aware of these means you can maximise the potential revenue and bookings for your holiday rental.

Holiday booking trends have adjusted greatly during 2019-2020, and these changes continue to affect the revenue growth for property managers across the globe. 

Bookster property management software offers an all-in-one solution, including an integrated Channel Manager as well as template and custom Websites; providing a full view of booking trends of Bookster clients. 

This article:

  • Breaks down the UK booking trends from August 2021,
  • Identifies what it means for property managers,
  • Suggests actions that property managers with holiday rentals should consider.

Holiday bookings for Christmas 2022 

Booking Analysis

At 1 September 2021, the level of UK Christmas holiday bookings for 2021 is around 80% of the level of 2020 Christmas bookings. This is particularly important, as we're only 60% through 2021.

What this means

This figure indicates that Christmas 2021 bookings are strongly ahead of previous years, suggesting that booking levels will equal, and perhaps overtake 2019 levels.

Actions for property managers with holiday rentals

  • Check that your properties have rates for Christmas 2021. 
  • Promote your property availability for the Christmas season. 
  • Review your minimum night stay for the Christmas period.

English October break 2021

Booking Analysis

Holiday bookings took a dip in 2020 down to 70% of 2019 booking levels. The latest figures indicate that bookings are up to 96% of 2019 levels.

What this means 

These figures indicate that the Engish October break of 2021 is filling up and will be a productive time for UK property managers. 

Actions for property managers with holiday rentals

  • Check that your properties have rates for October 2021. 
  • Promote your property availability for the October break period. 
  • Review your minimum night stay for the October period.

Average value/booking from bookings made in August 2021

Booking Analysis

The average value/booking has increased significantly to approximately 22-25% higher than 2019 figures. 

What this means

This change may be caused by a number of factors. During 2021 there have been fewer city weekend bookings, with bookers favouring longer rural holidays instead. This may increase the average value, and as the cities re-attract weekend break guests, we'll see this balance out.


Guest sizes from bookings made in August 2021

Booking Analysis

During the pandemic guest sizes per booking have fluctuated. Initially, bookings for smaller groups grew, as those travelling needed to conform to restrictions on guest size. As restrictions lifted, we saw a surge in bookings for larger groups. 

Data from August 2021 indicates that this fluctuation has stabilised, with 35% bookings for 2 people, followed by 24% for 4 people, which is comparative to 2019 booking sizes.

Larger group bookings have reduced, with bookings with 7+ guests falling from 12% to 8%.

What this means

The significant drop in larger booking numbers will affect property managers with larger properties.

Actions for property managers with holiday rentals

  • Property managers planning to grow their property portfolio should reflect that larger properties may be more difficult to fill in the short term. 
  • Larger properties should review strategies to attract bookings.
    One option is to lower the daily rate of the property to appeal to smaller groups and adding on additional guests with Additional Fees.

2022 and 2023 from bookings made in August 2021

Booking Analysis

In August 2021, almost 20% of bookings were for 2022 and a number of bookings for high-demand properties for 2023.

What this means

Guests are planning ahead, booking ahead, and don't want to miss out on high-demand properties. 

Actions for property managers with holiday rentals

  • Property managers should check their cancellation policies to ensure that any bookings for 2022 and 2023 are made with the cancellation policies that suit their business strategies.
  • Property managers who take instant bookings require 2022 and 2023 rates to take bookings.

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