Having a website is great - but getting that website to perform requires a little more love.
Having a website is great - but getting that website to perform requires a little more love.
Save on marketing channel commissions - get repeat guests to book directly with you.
This month, we have pushed a whole host of updates to Bookster.
We have released the first stage in a big push to make Bookster faster.
Today is the last Friday at work until September - we will be working on "Summer hours" in June, July and August.
This means no work on a Friday at Bookster during the Summer.
List on 50+ global channels
Use Bookster and Rentals United to publish to over fifty global vacation rental websites and super-charge your bookings.
Bookster is integrated with Rentals United which gives you access to the biggest audience possible for your holiday rental business.
Hi, I am Alicia Deriano, a French student who lives in Tours (France’s middle).
I am in the first of a two-year technical course specialised in international trade business and during the first year I have to do an internship abroad for 2 months. So, I searched a lot of companies who could probably take me, it was very complicated to find a company who is not in the same country, who don’t speak your language… from my classroom.
But, thanks to a friend, Mr Robin Morris (the director of Bookster) answered to my email and accepted my friend and me as interns in his company, located in the centre of the great town of Edinburgh, Scotland.
Online reviews have become an important part of the holiday rental industry - so how do you handle those unsavoury reviews?
The experience of booking a holiday rental should be easy and that is what Bookster seeks to acheive.
When a guest books a vacation rental on Bookster, what steps do they go through?
Instagram presents a fantastic opportunity for vacation rentals.
Email marketing is way too powerful to ignore. You should be doing it right now.
Emailing prospective guests presents a massive opportunity. Not doing it? You should be.
If it is not providing great returns, you make some changes and improvements, because the stats don’t lie when it comes to email marketing.
Marketing strategy for holiday let owners and managers.
Holiday lets are big business these days. Their popularity amongst savvy travellers means there is greater demand than ever before.
You’ll need to take some time to think about where you list your property if you want to get the most from your vacation rentals.
What would you search for if you were looking for a holiday in the area?
NOTE: this is a basic guide for holiday rental businesses starting up.
Now, if I knew the answer to coming top of search results at all times I would have retired to my own private island some time ago.
Having said that, there are some simple steps that can help ensure search engines at least know your vacation rental website exists.
Your vacation rental can have the best views, but you need to get the word out to get bookings.
Setting up your Bookster website on your own domain.
Of course hosting, maintenance and ensuring that your website is live 24/7/365 is all included when it comes to your Bookster website.
The final touch is to set it up and running on your own domain - it is your website after all.
In Bookster you can set that up yourself!
Giving the guest control - make payments and update party details.
We have a clear philosophy to capturing bookings and communicating with Guests:
Use the automation tool Zapier with Bookster.
Bookster has an API that can talk to Zapier and carry out some pretty cool tasks with other web applications.
Harness your email lists to boost your bookings.
Email marketing is available to all paid Bookster accounts.
Bookster automatically creates lists of previous guests so you can market directly to your customers.
Ask guests for feedback
Use "Automations" within Email Marketing to send an email requesting that your guest posts a review after their stay.
Use Trip Advisor or Google to collect reviews of your properties and service.
Your good work will be rewarded with positive reviews and that will drive bookings.
"Remember your great trip to York?"
Again, use "Automations" to send a template email to guests once every year after they last booked with you reminding of the great times they had when they stayed with you before.
If they did not have a good time, they will most likely ignore your email or unsubscribe so not to worry.
Keep a Blog, tell everyone about it automatically
Within Email Marketing you can set up an Automation that will check an RSS or Atom feed for new posts.
Keep your followers updated with the goings on in your area or improvements to your holiday homes and they are more likely to visit. Simple.
New Bookster Website theme available now: "Chelsea"
Apply this awesome new theme to your Bookster Website today.
There is a brand new website theme available for your Bookster Website.
New marketing Channel: Visit Scotland
Visit Scotland (visitscotland.com) is available as a Channel within Bookster.
Hook up your Visit Scotland listing and your holiday rental will appear within availability searches on Visit Scotland, giving Bookster properties higher visibility.
Bookster will sync up:
Select Visit Scotland within Bookster:
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