Updates & blog
Bookster, vacation rental and industry news

Applying a long-stay discount

Apply a discount for guests staying at your property for longer periods.

When logged into Bookster, look in your "settings" and for the "long stay discount" setting.

Bookster can apply a percentage discount for bookings over a specified number of nights.

Screen grab of long stay discount setting in Bookster

This simple and powerful setting will apply to all your Bookster properties and encourage your guests to book for longer periods.

 

I've got a website… where are all the bookings?

Having a website is great - but getting that website to perform requires a little more love.

Image of a laptop and a cup of coffee
Read more...
 

Repeat guests with promotional or discount codes

Save on marketing channel commissions - get repeat guests to book directly with you.

Image of a repeat guest with an SLR camera
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Speed up, premium dates, repeat guests & more

This month, we have pushed a whole host of updates to Bookster.

Same Bookster, just faster

We have released the first stage in a big push to make Bookster faster.

Stop watch close up
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Summer hours

Today is the last Friday at work until September - we will be working on "Summer hours" in June, July and August.

This means no work on a Friday at Bookster during the Summer.

field summer sun meadow

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Rentals United, list on the biggest rentals websites

List on 50+ global channels

Use Bookster and Rentals United to publish to over fifty global vacation rental websites and super-charge your bookings.

rentals united

Bookster is integrated with Rentals United which gives you access to the biggest audience possible for your holiday rental business.

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Internship at Bookster: Alicia

Hi, I am Alicia Deriano, a French student who lives in Tours (France’s middle).

I am in the first of a two-year technical course specialised in international trade business and during the first year I have to do an internship abroad for 2 months. So, I searched a lot of companies who could probably take me, it was very complicated to find a company who is not in the same country, who don’t speak your language… from my classroom.

But, thanks to a friend, Mr Robin Morris (the director of Bookster) answered to my email and accepted my friend and me as interns in his company, located in the centre of the great town of Edinburgh, Scotland.

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Reframing those rough reviews

Online reviews have become an important part of the holiday rental industry - so how do you handle those unsavoury reviews?

Image of an open book with the page title thats reads we care
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The Bookster booking experience

The experience of booking a holiday rental should be easy and that is what Bookster seeks to acheive.

When a guest books a vacation rental on Bookster, what steps do they go through?

Booking a holiday
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Property access codes

Giving access without the meet and greet.

door lock
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Holiday home owners who are killing it on Instagram

Instagram presents a fantastic opportunity for vacation rentals.

instagram sun
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Email marketing - too powerful to ignore

Email marketing is way too powerful to ignore. You should be doing it right now.

Emailing prospective guests presents a massive opportunity. Not doing it? You should be.

If it is not providing great returns, you make some changes and improvements, because the stats don’t lie when it comes to email marketing.

letters
Read more...
 

Where should I advertise my vacation rental?

Marketing strategy for holiday let owners and managers.

Holiday lets are big business these days. Their popularity amongst savvy travellers means there is greater demand than ever before.

With demand comes competition

You’ll need to take some time to think about where you list your property if you want to get the most from your vacation rentals.

searching for holiday rentals

What would you search for if you were looking for a holiday in the area?

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Booking.com and Bookster

Use Bookster to sync your vacation rental with Booking.com.

Booking.com logo

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5 start up tips to getting noticed in search

NOTE: this is a basic guide for holiday rental businesses starting up.

Now, if I knew the answer to coming top of search results at all times I would have retired to my own private island some time ago.

Having said that, there are some simple steps that can help ensure search engines at least know your vacation rental website exists.

holiday sea views

Your vacation rental can have the best views, but you need to get the word out to get bookings.

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Your own domain

Setting up your Bookster website on your own domain.

Of course hosting, maintenance and ensuring that your website is live 24/7/365 is all included when it comes to your Bookster website.

The final touch is to set it up and running on your own domain - it is your website after all.

In Bookster you can set that up yourself!

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A better guest experience

Giving the guest control - make payments and update party details.

We have a clear philosophy to capturing bookings and communicating with Guests:

  1. Make it as simple as possible for a guest to book; then
  2. direct to Guest area to review their booking whenever they need to.
Read more...
 

Zapier and Bookster

Use the automation tool Zapier with Bookster.

zapier-logo

Bookster has an API that can talk to Zapier and carry out some pretty cool tasks with other web applications.

Read more...
 

3 ways to use Email Marketing to super charge your bookings

Harness your email lists to boost your bookings.

Email marketing is available to all paid Bookster accounts.

Bookster automatically creates lists of previous guests so you can market directly to your customers.

  1. Reviews

    Ask guests for feedback

    Use "Automations" within Email Marketing to send an email requesting that your guest posts a review after their stay.

    email-marketing-automations

    Use Trip Advisor or Google to collect reviews of your properties and service.

    Why does this work?

    Your good work will be rewarded with positive reviews and that will drive bookings.


  2. Good times

    "Remember your great trip to York?"

    Again, use "Automations" to send a template email to guests once every year after they last booked with you reminding of the great times they had when they stayed with you before.

    email marketing anniversary screen grab
    Why does this work?

    If they did not have a good time, they will most likely ignore your email or unsubscribe so not to worry.


  3. Our blog!

    Keep a Blog, tell everyone about it automatically

    Within Email Marketing you can set up an Automation that will check an RSS or Atom feed for new posts.

    email marketing blog automation screen grab
    Why does this work?

    Keep your followers updated with the goings on in your area or improvements to your holiday homes and they are more likely to visit. Simple.

 

New website theme

New Bookster Website theme available now: "Chelsea"

Apply this awesome new theme to your Bookster Website today.

Chelsea Bookster website template

There is a brand new website theme available for your Bookster Website.

Chelsea theme demo

  • Modern
  • SEO friendly
  • Mobile ready
  • Own domain
  • Cross property availability searching
  • Filtered searching
 
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