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Our data shows that you need to be making plans in December to attract bookings to your holiday lets by marketing to profitable Valentine's guests.
We all know Valentine’s Day can be a busy time and romantic couples are looking to get away for the occasion.
Bookster data from 2019 showed that 54% of Valentine’s bookings were made in the first 6 weeks of the year; split 32% between January and 22% in February.
So what can you do to attract more guests this Valentine’s Day?
This article will cover how to attract guests during this occasion.
We’ll focus on:
Making changes to your property listing can be simple and yet effective!
When changing the photos on your property listing and describing your property, think about how this can represent the 'story' you are trying to create about your guests' stay.
You're not selling a stay in a holiday home.
You're selling an experience which they will remember forever.
This story can and should be communicated on your social media and in your automated emails and newsletters to your contacts.
If you're unsure about how to create imagery on your social media, check out companies like CANVA, which have lots of free templates already in sizes adapted for social media, that you to use.
The key to a great marketing strategy is to remember to engage, talk and share posts around the occasion.
Remember to also link back to your website with each social media post!
Consider SUPERHOG as part of your security measure to protect you as well as your guests!
Your holiday home is going to leave a lasting mark on your guests, so make it a good one!
Creating a wow moment when your guests arrive will start their stay on a high.
Create a welcome package for your guests. You can create a standard welcome basket and include this for all guests, or create a special romance basket that can be added to the rental price for extra income.
This could include;
A great takeaway is to not overdo it with decorations but still make it feel special for your guests.
A lot of guests don’t want to self-cater 100% of their time on holiday.
Most guests will want to explore the area for places to spend Valentine’s Day! They don’t know what’s on so it’s time to tell them!
Use your knowledge to attract guests telling them about what there is to do within your area!
Getting your quests to come to your holiday home can be a challenge, so how can you achieve this?
Take bookings for next year! Simple but effective.
It’s key to make sure you keep your guests coming back to your holiday home for years to come!
We're not out of the COVID woods yet, and the latest changes of December 2021 may have an effect on guests' confidence to book a self-catering property.
So what can you do?
Fantastic. So what’s next for you?
Check out our guides on how to:
We are a passionate team working across the UK and Canada, with our main office in heart of Edinburgh.
Bookster was started in 2008 and has gone from strength to strength since then, developing tools and features to support property managers with holiday homes.
We offer solutions and services to help with your holiday homes from apartments, villas, castles, lighthouses, and much more!
If you’re looking for an easy-to-use PMS we are the best choice for you, get in touch with us today!
We are always here to help.