Kelly Odor

Marketing Director

With over 10 years in the holiday rental software industry, Kelly Odor moved to lead marketing at Bookster in 2018. Since then, she has been responsible for supporting its growth into an internationally recognised vacation rental software brand.

With a career spanning more than 25 years in digital marketing and customer engagement, Kelly brings a strategic approach to brand positioning, content creation, and SEO in the highly competitive short-term rental market.

Kelly specialises in creating high-authority, educational content tailored for property managers and owners looking to grow their holiday rental businesses.

Her work reflects a deep love of both the customer journey and the technical intricacies of property management software.

She is a frequent speaker at industry events, a contributor to respected travel tech publications, and an advocate for clear, useful communication in software marketing.

LinkedIn

Kelly Odor - Kelly Odor is a female, seen smiling in this photo with bobbed hair and a black shirt in a professional staff photo for Bookster Marketing Software.
  • Decision Fatigue

    3 min read

    Too many tools, too many decisions; simplify your day with smarter tech.

  • Storytelling

    4 min read

    Turn everyday moments into stories that win guests and grow trust.

  • Optimise listings

    3 min read

    Turn browsing guests into bookers by optimising listings for search, channels and real people.

  • Midweek stays

    3 min read

    Don't let tumbleweeds grow in your mid-week bookings calendar. Plan how to fill your calendars with a new target audience.

  • Historical data

    5 min read

    Turn your property data into a growth strategy that builds bookings, revenue, and confidence.

  • Leaving Agency

    4 min watch

    Be in control of your holiday let with the right mix of tech, people and support.

  • PASC and Bookster

    3 min read

    Bookster joins PASC UK to strengthen support, insight and advocacy for self‑caterers, alongside our ongoing partnership with the ASSC.

  • Website Setup Costs

    4 min read

    Choose the right direct booking website for your holiday let without overspending or losing control.

  • DAC7 - Digital Reporting

    3 min read

    Stay compliant with DAC7 and UK digital reporting, without drowning in admin.

  • Airbnb 15.5%

    3 min read

    Understand Airbnb’s 15.5% host fee, adjust your prices with confidence, and protect your profit.

  • Website options

    1 min read

    Turn your holiday rental website into a simple, high-performing hub for direct and repeat bookings.

  • Airbnb to Direct

    3 min watch

    Turn happy Airbnb stays into loyal, direct-booking guests with simple, memorable touchpoints and offers.

  • ASSC Regional Gathering

    2 min read

    Bookster will be joining the ASSC and its members at the event in Aberdeen on 6 May 2026.

  • Visitor Levy

    2 min read

    Introducing the Visitor Levy Uplift / Tourism Tax tool to display and collect additional amounts due.

  • Webinar: Clean, Clear, Convenient

    2 min watch

    Bookster and Turno team up to cover techniques to boost guest trust, loyalty and revenue.

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