With over 10 years in the holiday rental software industry, Kelly Odor moved to lead marketing at Bookster in 2018. Since then, she has been responsible for supporting its growth into an internationally recognised vacation rental software brand.
With a career spanning more than 25 years in digital marketing and customer engagement, Kelly brings a strategic approach to brand positioning, content creation, and SEO in the highly competitive short-term rental market.
Kelly specialises in creating high-authority, educational content tailored for property managers and owners looking to grow their holiday rental businesses.
Her work reflects a deep love of both the customer journey and the technical intricacies of property management software.
She is a frequent speaker at industry events, a contributor to respected travel tech publications, and an advocate for clear, useful communication in software marketing.
