Kelly Odor

Marketing Director

With over 10 years in the holiday rental software industry, Kelly Odor moved to lead marketing at Bookster in 2018. Since then, she has been responsible for supporting its growth into an internationally recognised vacation rental software brand.

With a career spanning more than 25 years in digital marketing and customer engagement, Kelly brings a strategic approach to brand positioning, content creation, and SEO in the highly competitive short-term rental market.

Kelly specialises in creating high-authority, educational content tailored for property managers and owners looking to grow their holiday rental businesses.

Her work reflects a deep love of both the customer journey and the technical intricacies of property management software.

She is a frequent speaker at industry events, a contributor to respected travel tech publications, and an advocate for clear, useful communication in software marketing.

LinkedIn

Kelly Odor - Kelly Odor is a female, seen smiling in this photo with bobbed hair and a black shirt in a professional staff photo for Bookster Marketing Software.

  • PASC and Bookster

    3 min read

    Bookster joins PASC UK to strengthen support, insight and advocacy for self‑caterers, alongside our ongoing partnership with the ASSC.

  • Website Setup Costs

    4 min read

    Choose the right direct booking website for your holiday let without overspending or losing control.

  • DAC7 - Digital Reporting

    3 min read

    Stay compliant with DAC7 and UK digital reporting, without drowning in admin.

  • Airbnb 15.5%

    3 min read

    Understand Airbnb’s 15.5% host fee, adjust your prices with confidence, and protect your profit.

  • Website options

    1 min read

    Turn your holiday rental website into a simple, high-performing hub for direct and repeat bookings.

  • Airbnb to Direct

    3 min read

    Turn happy Airbnb stays into loyal, direct-booking guests with simple, memorable touchpoints and offers.

  • ASSC Regional Gathering Stirling

    2 min read

    Bookster will be joining the ASSC and its members at the event in Stirling on 3 November 2025.

  • Visitor Levy

    2 min read

    Introducing the Visitor Levy Uplift / Tourism Tax tool to display and collect additional amounts due.

  • Webinar: Clean, Clear, Convenient

    2 min watch

    Bookster and Turno team up to cover techniques to boost guest trust, loyalty and revenue.

  • Dog-friendly profit

    4 min read

    Earn a higher revenue, and grow your profit through attracting holiday-makers with dogs, through careful planning and marketing.

  • Sustainable holiday lets

    3 min read

    Ben of Lighthouse Keepers Cottage in Noss Head shares her advice on making your holiday home business more environmentally friendly.

  • Webinar: Holiday Home Accreditation

    10 min watch

    Natalie Clayton and Sadie Rowell introduce AA Visitor Ready and Quality grading for self-catering homes in the UK.

  • Emailing guests

    3 min read

    Ben of Lighthouse Keepers Cottage in Noss Head shares advice on emailing your guests.

  • Dealing with Damage

    3 min read

    Ben of Lighthouse Keepers Cottage in Noss Head shares advice and experience on reducing guest damage.

  • Bookster & Premier Cottages

    3 min read

    Using Bookster Channel Manager and Premier Cottages provides opportunities for direct bookings for 4 and 5 star holiday rental owners

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