Bookster

2017 bookings overview

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An overview of bookings taken for holiday rentals in Bookster during 2017.

Graph and pen (© Photo by Lukas from Pexels https://www.pexels.com/photo/analytics-blur-close-up-commerce-590020/)

Here are some statistics relating to vacation rentals bookings within Bookster. Should be a help to benchmark your business against.

a few top performers pushing over 100 bookings

  • The average number of nights booked was 4.5 nights per booking pointing to Bookster's urban (shorter stays) and rural (longer stays) mix of clients.
  • The typical booking was placed 91 days in advance of arrival (vs 85 days in 2016).
  • The value of each booking was £647 (vs £617 in 2016) on average.
  • Booking.com was the biggest single channel with about 47% of bookings (37% of booking value) being placed via the world's largest OTA.  Also a reflection of Bookster's tight integration with the accommodation giant.
  • A typical vacation rental property using Bookster took between 40 and 65 bookings with a few top performers pushing over 100.
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  • Scotland, UK
  • EH1 2BB
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