Episode 14: Vertical Integration 17th Mar 2025
What does Robin mean by 'Vertical Integration'?
What is going on at Bookster? Listen to the people behind the SaaS vacation rental platform.
What does Robin mean by 'Vertical Integration'?
Host Simon Beattie chats with CEO and Co-founder Robin Morris and Jonny Brannen from our sales team about finding the right customer for Bookster, and Bookster's experience with ensuring the right customers join Bookster.
How does Bookster organise its working practices? Has Bookster always offered flexible working and remote working, and how does it work in practice?
How did Bookster create its' software product?
How does Bookster market itself with a small budget?
How did we move from being a general software company to one servicing a specific niche?
How does Bookster ship software and work on projects? What are some alternative ways to work, and why do we do it like we do?
There are bad people on the internet. As Bookster is an online application it is exposed to bad people who try to do bad things. Here's our thoughts and how we cope with them.
Reaching out to prospective Bookster clients
Another of Bookster's key pillars - Ease of Use
High quality support is at the heart of how Bookster provides it's service
Simon, Robin and Adam discuss one of Bookster's key pillars - a low barrier to entry.
Robin and Simon talk about Caravan Sitefinder and the four pillars on which Bookster was founded.
How did Bookster come into existence?