Bookster

2018 bookings overview

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An overview of bookings taken for holiday rentals in Bookster during 2018.

Booking trends and insights 2018 - https://www.pexels.com/@goumbik (© Lukas on Pexels)

Here are some statistics relating to vacation rentals bookings within Bookster. Should be a help to benchmark your business against.

Booking.com was the biggest single channel with about 46% of bookings

  • The average number of nights booked was 4.68 nights per booking pointing to Bookster's urban (shorter stays) and rural (longer stays) mix of clients.
  • The typical booking was placed 81 days in advance of arrival (vs 91 days in 2017).
  • The value of each booking was £661 (vs £647 in 2017) on average.
  • Booking.com was the biggest single channel with about 46% of bookings (41% of booking value) being placed via the world's largest OTA.  Also a reflection of Bookster's tight integration with the accommodation giant.
    • Other Channels of note include AirBnB, HomeAway and Expedia
  • A typical vacation rental property using Bookster took between 40 and 65 bookings with a few top performers pushing over 100.

Useful notes:

  • It is realistic to have more than 50% of your booking value through your own (mature and well promoted) Bookster Custom Website
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