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There are different ways a property manager can advertise holiday rental properties, ensuring that the property is booked for the right periods, for the right price, by the right type of guest. One way is to promote accommodation on Channels (also known as portals and OTAs) such as Airbnb or Booking.com.
A Channel is a marketing website where you can promote your property listings to gain more visibility, and receive online bookings.
There has been a significant rise in the number of Channels available, and the services they offer you vary dramatically. Some Channels promote properties globally, whilst other channels work with more niche markets. These specialised markets include:
Managing properties on multiple Channels can be complicated and time-consuming. It is important to keep control of prices, photos, content, offers and existing reservations on each Channel, and as more bookings come in it is equally critical to stay on top of the property availability. Any failures here increases the risk of double bookings and can damage business reputations.
The solution is to work with a software called a Channel Manager which is usually integrated into your Property Management System (PMS). Channel management provides a centralised location which synchronises all the property inventory, rates, bookings, availability calendar and guest information. This means you can view your portal and bookings information in one place, and easily keep track of holiday rental reservations whilst preventing overbookings.
Bookster Channel Manager offers different advertising options and these can be tailored according to your company requirements. All aspects of the Channel Management are fully supported by our Customer Service team, who will guide you through the connection process.
The direct integrations in our Channel Manager work with a number of niche and global portals. We provide different levels of connections, sending different amounts of data to the Channel, depending on what suits your business best.