BooksterWebinar: Building brands through inclusivity For our June 2021 meet-up, we were delighted to be joined by Damian Sheridan of Book Direct Network, Anne-Marie Barry of Guide Dogs, Victoria O'Connell of GoLightly, and Lyn Hetherington, volunteer for Guide Dogs. This month we discussed building your brand through inclusivity. Our guests shared their best advice on how you can attract bookings to your holiday lets by being more inclusive. Top tips from: Damian Sheridan of Book Direct Network, Anne-Marie Barry of Guide Dogs, Victoria O'Connell of GoLightly, and Lyn Hetherington, member of the Campaigns team for Guide Dogs. We covered: What is a brand? What does it mean to be inclusive? What practical changes can you make to be supportive? How can you attract more bookings through inclusive policies? Topics covered in the vacation rental webinar What support is needed in the holiday rental industry How can property managers demonstrate support How Bookster has added inclusive images and icons Where to go for more information.
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Kelly Odor

Building brands through inclusivity

Key summary

  • Watch the replay of 'Building brands through inclusivity'
  • Guests: Damian Sheridan, Anne-Marie Barry, Victoria O'Connell, Lyn Hetherington
  • Inclusivity needs to be more considered in all holiday rental processes
  • Demonstrate inclusivity through all parts of your brand and communications
  • Increase bookings by reducing our own bias' and welcoming all people.

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Building selfcatering brands through inclusivity - Damian Sheridan of Book Direct Network, Anne-Marie Barry of Guide Dogs, Victoria O'Connell of GoLightly, and Lyn Hetherington, volunteer for Guide Dogs will be joining Kelly Odor of Bookster, as we talk through building your self-catering brand through inclusivity.

At Bookster we invite special guest speakers to share their expertise for building a brand through inclusivity.

Watch the replay!

Webinar: Building brands through inclusivity 

For our June 2021 meet-up, we were delighted to be joined by Damian Sheridan of Book Direct Network, Anne-Marie Barry of Guide Dogs, Victoria O'Connell of GoLightly, and Lyn Hetherington, volunteer for Guide Dogs.

This month we discussed building your brand through inclusivity. 

Our guests shared their best advice on how you can attract bookings to your holiday lets by being more inclusive.


Top tips from:

  • Damian Sheridan of Book Direct Network,
  • Anne-Marie Barry of Guide Dogs,
  • Victoria O'Connell of GoLightly, and
  • Lyn Hetherington, member of the Campaigns team for Guide Dogs.

We covered:

  • What is a brand?
  • What does it mean to be inclusive?
  • What practical changes can you make to be supportive?
  • How can you attract more bookings through inclusive policies?

Topics covered in the vacation rental webinar 


Resources from the holiday rental event:

Damian Sheridan

Damian is the founder of the Book Direct Network, providing support and guidance for Short-Term Rentals, Hotels & Serviced Accommodation.

Anne-Marie Barry

Anne-Marie is the Policy and Campaigns Manager for Guide Dogs, based in Scotland. Their goal is to support people who are blind or partially sighted to enjoy the same freedom of movement as everyone else.

Victoria O'Connell

Victoria is the founder of GoLightly, focusing on providing exclusive properties, vacation rentals and private rooms all through a trusted network of women.

Lyn Hetherington

Lyn is a Guide Dog owner and is part of the campaigns team for Guide Dogs. 

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