BooksterHow to attract more bookings to your self-catering business New strategies are emerging for how to attract bookings to your holiday lets and encourage guests to book your self-catering home. The strategy you choose will largely depend on your: Skillset Budget Team; and Property management software or holiday bookings system you work with. Breaking it down to basics you could attract bookings: made directly with your self-catering property business; OR through an intermediary, such as Booking.com and Airbnb Bookster supports both strategies. Using an intermediary This post is about attracting direct booking but you can read more about how we work with channels eg Airbnb and Vrbo. Attract Direct Bookings with a holiday bookings system If you’re looking to take direct bookings on your website, including Bookster websites, we are here to help. We have added to our extensive suite of tools to help you attract direct bookings. The most exciting development of this year is our new Book Direct tool, which offers a fully integrated service: Personal dashboard with key insights Insights from your own website Keyword Reporting Competitor analysis And it comes with a personal introduction from an SEO and direct bookings expert. Bookster is the first property management platform to fully integrate specialised book direct tools. These provide property managers the tools to view and manage the effectiveness of your SEO and book direct strategy. Now the Book Direct tool has been updated to show you even more important features of your book direct strategy, directly in your Bookster account. Bookster Book Direct tool details: A) Dashboard view In the Bookster dashboard, you can now instantly see your latest website changes, in a handy new dashboard. See your latest website changes: Number of keywords in Top 30 The % visibility score Up and down movement of your keywords. B) Personalised Book Direct and Marketing SEO page Within your Book Direct page, you'll now see updated SEO information, with extra no sign-in required. Current and Historical keyword position Number of pages from your website, visible to searches on Google! Number of keywords in Top 10 and Top 30. Looking at the tracked keywords for your website: Your Average Position today and Previously Your movement in position ↑ and ↓ Your keyword rankings A detailed look at your rankings will help you understand and monitor what keywords you need to focus on using to change your position. For each of your keywords view: Volume Competition Results Rank. C) Marketing SEO Checklist Do you want to improve your website ranking yourself, but not sure how? No problem. We provide a Marketing SEO checklist of the tasks that you should take to improve your website ranking. A full breakdown of actions: Step 1. Semantic core and keyword research Step 2. On-site optimization Step 3. Mobile optimization Step 4. Content strategy Step 5. Off-site optimization Step 6: Social media strategy Complete your tasks and achieve your SEO goals. D) Search terms for your website Do you know what your guests are searching for when they find your website? View the query keywords and search terms that were used where your website was returned in results. These results are taken from the previous month's activity. This information is taken from the data stored in the Google Search Console. E) Need more SEO and Marketing data? No problems, we can help. Access a full SEO breakdown! Simply click the link to access the full SEO breakdown for your account. We'll provide a detailed adjustable report with: Web traffic and keyword data Type of traffic (Organic, Direct, Paid etc) Traffic through Google Search Console Competitor data.
x

Made for Holiday rental managers like you.

Get started today
Kelly Odor

Attract more self-catering bookings with book direct tools

Key summary

  • Attracting bookings can be through your website or through channels, eg Vrbo
  • Your skills, budget, team and your holidat rental software all play a part
  • Bookster provides direct booking features for your website
  • SEO Tools eg. our Book Direct tool are essential to improve website visibility
Graphic of attracting bookings with Bookster on a smart phone

Airbnb, Booking.com, Direct bookings and more - Bookster helps you attract bookings.

Start free trial…
Bookster booking platform SEO and Marketing Book Direct tools - Bookster book direct tools - attract more direct bookings, used by property managers as part of the strategy to attract new bookings. (© 2021 Bookster)

Bookster is the first holiday bookings system to fully integrate specialised Book Direct tools.

Bookster continues to add support for property managers to attract more bookings whether that's direct through phone, email, or your self-catering website.

Take a read!

How to attract more bookings to your self-catering business

New strategies are emerging for how to attract bookings to your holiday lets and encourage guests to book your self-catering home.

The strategy you choose will largely depend on your:


Breaking it down to basics you could attract bookings:

  • made directly with your self-catering property business; OR
  • through an intermediary, such as Booking.com and Airbnb

Bookster supports both strategies.


Using an intermediary

This post is about attracting direct booking but you can read more about how we work with channels eg Airbnb and Vrbo.


Attract Direct Bookings with a holiday bookings system

If you’re looking to take direct bookings on your website, including Bookster websites, we are here to help.

We have added to our extensive suite of tools to help you attract direct bookings.

The most exciting development of this year is our new Book Direct tool, which offers a fully integrated service:

  • Personal dashboard with key insights
  • Insights from your own website
  • Keyword Reporting
  • Competitor analysis
  • And it comes with a personal introduction from an SEO and direct bookings expert.

Bookster is the first property management platform to fully integrate specialised book direct tools.

These provide property managers the tools to view and manage the effectiveness of your SEO and book direct strategy.

Now the Book Direct tool has been updated to show you even more important features of your book direct strategy, directly in your Bookster account.

Bookster Book Direct tool details:

A) Dashboard view

In the Bookster dashboard, you can now instantly see your latest website changes, in a handy new dashboard.

See your latest website changes:

  • Number of keywords in Top 30
  • The % visibility score
  • Up and down movement of your keywords.

B) Personalised Book Direct and Marketing SEO page

Within your Book Direct page, you'll now see updated SEO information, with extra no sign-in required. 

Current and Historical keyword position

  • Number of pages from your website, visible to searches on Google!
  • Number of keywords in Top 10 and Top 30.

Looking at the tracked keywords for your website:

  • Your Average Position today and Previously
  • Your movement in position ↑ and ↓

Your keyword rankings

A detailed look at your rankings will help you understand and monitor what keywords you need to focus on using to change your position.

For each of your keywords view:

  • Volume
  • Competition
  • Results
  • Rank.

C) Marketing SEO Checklist

Do you want to improve your website ranking yourself, but not sure how?

No problem.

We provide a Marketing SEO checklist of the tasks that you should take to improve your website ranking.

A full breakdown of actions:

  • Step 1. Semantic core and keyword research Step 2. On-site optimization
  • Step 3. Mobile optimization
  • Step 4. Content strategy
  • Step 5. Off-site optimization
  • Step 6: Social media strategy Complete your tasks and achieve your SEO goals.

D) Search terms for your website

Do you know what your guests are searching for when they find your website?

View the query keywords and search terms that were used where your website was returned in results.

These results are taken from the previous month's activity.

This information is taken from the data stored in the Google Search Console.

E) Need more SEO and Marketing data?

No problems, we can help.

Access a full SEO breakdown!

Simply click the link to access the full SEO breakdown for your account.

We'll provide a detailed adjustable report with: 

  • Web traffic and keyword data
  • Type of traffic (Organic, Direct, Paid etc)
  • Traffic through Google Search Console
  • Competitor data.

Attract more bookings to your self catering properties with Bookster.

If you'd like more information on how Bookster can help you attract more bookings to your self-catering properties, simply get in touch

Our team is on hand to help you get started, and we'll be by your side as you grow. 

Frequently Asked Questions

How do I increase my holiday bookings?
10 Tips to increase your holiday bookings
  1. Create a reliable, professional website
  2. Add trust signals eg, Logos
  3. Use attractive photos
  4. Use a software to manage processes
  5. Promote your properties on channels
  6. Permit instant booking
  7. Build relationships with local businesses
  8. Actively use social media to promote your properties
  9. Provide attractive features for your target guests
  10. Respond positively to enquiries and reviews.
Read more...Hide
Graphic of attracting bookings with Bookster on a smart phone

Bookings. It's in our name, kinda.

Stacked with features that get more guests, Bookster helps you attract bookings.

Start free trial…