Building a holiday rental brand
Key Takeaways
- Anna Morris grew her Edinburgh rental business from 1 property
- Anna knew early on that she wanted to focus on luxury holiday homes
- Design was key to create a recongisable brand
- Anna focuses on attracting direct bookings in addition to channel booking
- Service is fundamental to The Edinburgh Address, and has won them awards
- Anna built a strong team with soft skills, empathy, friendliness.
Anna Morris of the award-winning brand - The Edinburgh Address, revealed her experiences of launching 3 successful holiday rental brands.
With many years of experience in the holiday rental industry, and even more in tourism, Anna is no stranger to making tough decisions to help build her brands.
Webinar: Building a successful holiday rental brand
With Anna Morris of The Edinburgh Address, Adore Scotland and Bonnie
For our December meet-up we were delighted to welcome special guest speaker Anna Morris.
Anna has successfully built 3 holiday rental brands, each with its own distinct style and ethos.
We have supported Anna to grow her business through three important aspects, attracting bookings, and managing guests.
With many years of experience in the holiday rental industry, and even more in tourism, Anna is no stranger to making tough decisions to help build her brands.
Anna was recently named as one of the Top 100 Women in Tourism, an honour reflecting her tenacity and dedication to the industry.
Topics we covered in the vacation rental webinar
- Lessons learned
- Tips for leading a brand from scratch to success
- How to navigate through rocky patches
- Essential resources for holiday rental managers
Notes and links mentioned in the event
- AdoreScotland and EscapeByCampervan
- Women in Tourism
- Edinburgh Chamber of Commerce mentoring
- Association of Business Mentors and MentorsMe
- Association of Self-Caterers Scotland and Short Term Accommodation Association
- Napier short courses
- Napier Destination Leadership programme
- UserTesting - consumer research
- VWO- A/B split tests
- CIM
- Landing Pages on Bookster custom websites focus on important keywords. They have content which is SEO focused and link to the property search page eg 'WTM conference self-catering flats'.
- Search Heroes pages on Bookster custom websites focus on important property-related keywords and bundle together properties that fit into that category eg 'self-catering properties with a garden'.
What is The Edinburgh Address?
The Edinburgh Address was the first brand for Anna, which she established in 2007 with Anne Marie McEwen.
They offer stunning and unique properties around Edinburgh, with exclusive experiences to enhance the stay.
Anna Morris has built her 3 brands through grit and determination, as well as creative strategies to stay ahead of the competition.
In this short video we have learned just how she has built her team, her properties, and carved out a unique brand that attracts repeat guests year on year.
