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A Channel Manager for Short Lets is a software tool. It shares property data and availability with companies known as channels (such as Airbnb), and blocks dates in the bookings calendar when guests make reservations.
The amount of property data shared with the channels depends on the type of connection between the Channel Manager and the channel.
There are different ways for a property manager to advertise vacation rental properties.
The goal is to ensure that the property is booked for the right periods, for the right price, by the right type of guest.
One way is to promote accommodation on Channels (also known as portals and OTAs) such as Airbnb or Booking.com.
A Channel is a marketing website where you can promote your property listings to gain more visibility, and receive online bookings.
There has been a significant rise in the number of Channels, and the services they offer vary dramatically.
Some Channels promote properties globally, whilst other channels work with more niche markets. These specialised markets include:
A Channel Manager has a role to play in sharing availability data after a guest makes a reservation.
Managing properties on multiple Channels can be complicated and time-consuming.
It is important to keep control of prices, photos, content, offers and existing reservations on each Channel. As more bookings come in it is equally critical to stay on top of the property availability.
Any failures here increase the risk of double bookings and can damage business reputations.
The solution is to work with a software called a Channel Manager which is usually integrated into your Property Management System for Vacation Rentals (PMS).
Channel management provides a centralised location that synchronises property information, which can include property inventory, rates, bookings, availability calendar, and guest information.
This means you can view your portal and bookings information in one place, and easily keep track of vacation rental reservations whilst preventing overbookings.