BooksterBookster Vacation Rental Managers Meet-up In November 2019 we invited the following speakers to present at our Vacation Rental Managers Meet-up. Robin Morris, Director, Bookster Rob Jenkins, Managing Director, SquareFoot Lucy Aitken, Booking Home Partner Manager, Booking.com James O'Toole, Enterprise Sales Director (EMEA) and Louis Granger, Solutions Consultant, UserTesting.com Craig Douglas, Director, Reserve Apartments Bookster invited industry experts from across the holiday rentals industry - and asked them to ALL bring 5 secrets every holiday rental company should know. Content of November 2019 event: 5 secrets every holiday rental company should know Robin Morris from Bookster holiday bookings software A presentation on software techniques guaranteed to increase your revenue: Consider adding a minimum price instead of a minimum stay. Automate guest emails after arrival to check if there are any problems, using personalised messages. Use discount codes with a greater effect. Update listing content regularly to improve rankings on OTAs and Google. Automate your business tasks with a variety of software tools, such as Zapier. Watch Robin's presentation on Vimeo. Rob Jenkins from SquareFoot Rob provided essential photo and digital media tips for holiday rental properties: Good photography is essential for selling lifestyles, holidays, brands. Consider photography of lifestyle within your properties with views and the experience your guest can have. Preparation is key - remove cleaning product, clean up, and pre-empt guest questions by showing what is provided, eg towels. Floor plans can sell the lifestyle of the property, showing areas for relaxation, and the distance of bedrooms to living space. Videos engage the audience with attractive formats, perfect for social media. Watch Rob's presentation for some great insights. Lucy Aitken from Booking.com Lucy explained the latest Booking.com changes affecting holiday rentals businesses, broke down market data and booking trends for Scotland. There are several Booking.com initiatives to reduce cancellations that you can opt into. Speak to your account manager to discuss what would work for you. Use pricing strategies to reduce cancellations. Attract better quality bookings by understanding the trends for when guests book. Create a better guest experience pre-arrival to reduce cancellations, with automated, personal emails. Review your cancellation policies to attract guests who won't cancel. James O'Toole and Louis Granger from UserTesting.com The team from Usertesting.com presented insights on how to improve web performance through testing the user experience: Go beyond analytics data. Analyse competitor strengths and weaknesses. Observe the customer journey. Optimise your layout. Understand customer needs. Ensure consistency across devices. Don't miss any of it, with James and Louis' video. Craig Douglas from Reserve Apartments Craig shared his extensive holiday rentals Agency experience: Provide great customer service to the right customer. Find a robust software that will support you to get good bookings. Organise your Accounting and VAT carefully. Share knowledge, data, and experience. Embrace technology and new ideas to stay ahead. Want to hear what he said? See Craig's presentation on Vimeo. Bookster holiday rental services Bookster has had a great year collaborating with property managers across the globe. We offer tools to support holiday rental professionals in the following areas: Property Management software and holiday bookings system dedicated to holiday rentals Channel Manager Custom website design and template websites Search Engine Optimisation service (SEO)
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Kelly Odor
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Vacation Rental Event: 5 secrets every STL should know

Key summary

  • Watch the replay!
  • Bookster runs regular events to support the growth of the industry
  • We invited Squarefoot, Booking.com UserTesting.com and Reserve Apartments
  • Each expert shared 5 secrets they think you should know.
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5 secrets every holiday rental manager should know - Presentations from across the industry for vacation rental agencies and managers

Bookster invited industry experts from across the holiday rentals industry - and asked them to ALL bring 5 secrets every holiday rental company should know.

Bookster events support property managers to attract guests to their properties through technology, support and training.

Bookster Vacation Rental Managers Meet-up

In November 2019 we invited the following speakers to present at our Vacation Rental Managers Meet-up. 

  • Robin Morris, Director, Bookster
  • Rob Jenkins, Managing Director, SquareFoot
  • Lucy Aitken, Booking Home Partner Manager, Booking.com
  • James O'Toole, Enterprise Sales Director (EMEA) and Louis Granger, Solutions Consultant, UserTesting.com
  • Craig Douglas, Director, Reserve Apartments

Bookster invited industry experts from across the holiday rentals industry - and asked them to ALL bring 5 secrets every holiday rental company should know.


Content of November 2019 event:
5 secrets every holiday rental company should know

Robin Morris from Bookster holiday bookings software

A presentation on software techniques guaranteed to increase your revenue:

  1. Consider adding a minimum price instead of a minimum stay.
  2. Automate guest emails after arrival to check if there are any problems, using personalised messages.
  3. Use discount codes with a greater effect.
  4. Update listing content regularly to improve rankings on OTAs and Google.
  5. Automate your business tasks with a variety of software tools, such as Zapier.

Watch Robin's presentation on Vimeo.


Rob Jenkins from SquareFoot

Rob provided essential photo and digital media tips for holiday rental properties:

  1. Good photography is essential for selling lifestyles, holidays, brands. 
  2. Consider photography of lifestyle within your properties with views and the experience your guest can have.
  3. Preparation is key - remove cleaning product, clean up, and pre-empt guest questions by showing what is provided, eg towels.
  4. Floor plans can sell the lifestyle of the property, showing areas for relaxation, and the distance of bedrooms to living space. 
  5. Videos engage the audience with attractive formats, perfect for social media. 

Watch Rob's presentation for some great insights. 


Lucy Aitken from Booking.com

Lucy explained the latest Booking.com changes affecting holiday rentals businesses, broke down market data and booking trends for Scotland.

  1. There are several Booking.com initiatives to reduce cancellations that you can opt into. Speak to your account manager to discuss what would work for you. 
  2. Use pricing strategies to reduce cancellations.
  3. Attract better quality bookings by understanding the trends for when guests book.
  4. Create a better guest experience pre-arrival to reduce cancellations, with automated, personal emails.
  5. Review your cancellation policies to attract guests who won't cancel.

James O'Toole and Louis Granger from UserTesting.com

The team from Usertesting.com presented insights on how to improve web performance through testing the user experience:

  1. Go beyond analytics data.
  2. Analyse competitor strengths and weaknesses.
  3. Observe the customer journey.
  4. Optimise your layout.
  5. Understand customer needs.
  6. Ensure consistency across devices.

Don't miss any of it, with James and Louis' video


Craig Douglas from Reserve Apartments

Craig shared his extensive holiday rentals Agency experience:

  1. Provide great customer service to the right customer.
  2. Find a robust software that will support you to get good bookings.
  3. Organise your Accounting and VAT carefully.
  4. Share knowledge, data, and experience.
  5. Embrace technology and new ideas to stay ahead.

Want to hear what he said? See Craig's presentation on Vimeo. 


 Bookster holiday rental services

Bookster has had a great year collaborating with property managers across the globe. 

We offer tools to support holiday rental professionals in the following areas:


Bookster events always bring together experts from the breadth of the holiday rental industry, to share information and provide guidance. 

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