360 Degree Photography for holiday homes: 5 tips to attract bookings
Key Takeaways
- 360 Degree photography provides virtual tours to potential guests
- Tip 1: Create guest ready staging
- Tip 2: Show reality
- Tip 3: Light it up
- Tip 4: Show off the outdoors
- Tip 5: Demonstrate accessibility.
Investing in 360 degree photography may feel daunting, or may feel like it's the natural next step to get your holiday home booked.
This article covers techniques to take 360 degree photography that provides great virtual tours for your holiday home business.
360 Degree Photography provides your potential guests a greater understanding of whether your self-catering home is suitable for their needs.
5 tips to attract bookings with 360 Degree Photography
360° Photography is becoming an increasingly popular option to help attract guests to your self-catering homes.
What is 360 Degree Photography?
360 Degree photography creates a spherical image that takes users on a more immersive journey through the space.
The panoramic photos are from all angles, up to the ceiling, down to the floor, and the full range around the camera.
Where are 360° Photos used?
This technology together with virtual tour software has grown in popularity, used by professionals and enthusiasts alike.
You are likely to have seen 360 Degree Photography that helps locals and visitors alike using Google Street View.
If you have moved house in the last few years, you may have used virtual tours that help the process of house sales.
Benefits of 360 Degree Photography
360 Degree Photography provides your potential guests a greater understanding of whether your self-catering home is suitable for their needs.
It provides your potential guests the opportunity to learn more about your home, and how each room interconnects with each other, from their own home.
The potential guests can interact with the images, virtually moving throughout your home, from outdoor spaces, to an inside tour room to room.
5 tips on 360 Degree Photography from Beyond Nessie
We asked our partner, Beyond Nessie for their 5 tips to maximise the impact of your 360 Degree photographs.
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Create guest ready staging
Stage your home to look as it will when your guests arrive.
Only include flowers, wine, croissants in your photos if they are also going to be in your home when your guests arrive, otherwise, don't include them in the photos.
This will balance your guests expectations with the home that they see when they arrive. -
Show reality
Display the reality with rooms shown in their true dimensions, without any special lens wizardry.
This will set expectations by presenting your home in the way your guests will see it, and reduce complaints. -
Light it up
Keep the curtains open and the lights on.
Having multiple light sources will create a brighter aspect, and look more attractive to potential guests. -
Show off the outdoors
Your home starts from the front door, so include shots of your street, and your front door, opening into your hallway.
If you're fortunate to have a garden, balcony or parking, include these too, as these will be attractive to your potential guests. -
Demonstrate accessibility
Guests with a variety of different accessibility requirements are looking for accommodation, so display what will help your guests, and include the features that may overcome difficulties.
Include photos of your grab handles in bathrooms, and if you have steps leading into your home or within, photograph these too.
This will attract guests who are right for your home, and ensure guests who may have difficulties with stairs etc have clear expectations about your home before they book.
360 Photography is a useful tool to help you attract new bookings to your holiday homes.
