Faster load times have a direct impact on the chances of securing a booking (check out this blog post from KISSmetrics).
As a result, we are always looking at ways in which we can deliver holiday property pages faster on our Bookster Websites.
Our Platform does lots of clever under-the-hood stuff to speed up property search results and full information pages, but there is always more that can be done.
This includes:
- browser caching
- we take advantage of browsers only downloading resources once (see Google's advice)
- server response times
- reduce the time it takes the servers to send a web page by using faster hardware and optimising our code
- server side caching
- don't run complex and resource intensive code every time a page is loaded
- content distribution network (CDN)
- some of our content is served from specialist servers (e.g. located nearer to your geographic location) to ensure the fastest response and download times
Image optimisation
Recently, we have worked on reducing file sizes of uploaded property images.
We have gone through a process of losslessly compressing all of our uploaded property images in order speed up page load times.