| Interesting J.D. Power Survey |
| Written by Robin Morris | ||||||
| Thursday, 09 April 2009 | ||||||
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The survey was to measure the effectiveness of independent travel web sites (e.g Travelocity or Expedia). More travel reservations online in 2008"The study finds that 70 percent of travel reservations were booked online in 2008 - up from 53 percent in 2007" Customers would prefer to book direct"When consumers don't believe they're getting the best deal using an independent site, they either go directly to the branded site or they concede to use an independent site, but are less satisfied with their experience" In other words, they are looking for the hotel, B&B, apartment or cottage's own web site. Check out the press release.
3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved." |
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